Artisan at work

Rooted in heritage

Founded in 2012, Anokhi Creation began with a simple belief — that the stories woven into every thread deserve to be celebrated. We travelled across India, from the looms of Varanasi to the block-printing workshops of Jaipur, to bring together artisans whose skills have been passed down for generations.

Today, we work with over 12 artisan clusters, creating contemporary designs that honour traditional techniques. Every piece is a bridge between the past and the present, crafted with love and intention.

We don’t just sell products — we share stories, preserve skills, and build a community that values authenticity.

What we stand for

Artisan first

We work directly with master weavers and block printers, ensuring fair wages and recognition.

Sustainable

Natural dyes, organic fabrics, and eco-friendly packaging are at the heart of our process.

Authentic

Every piece is handcrafted, making each one unique. No mass production, no compromise.

Community

We support education and healthcare initiatives for the artisan communities we work with.

Our journey

2012

Founded

Started with a small collection of handwoven sarees from Varanasi.

2015

Expanded

Partnered with block printers in Jaipur and added home decor.

2018

Online store

Launched our e-commerce platform to reach customers worldwide.

2022

10 years

Celebrated a decade of artisan partnerships and 6,000+ happy customers.

Meet the team

Founder

Aarav Mehta

Founder & Creative Director

Passionate about textile heritage, Aarav leads the vision and artisan relationships.

Designer

Priya Singh

Head Designer

Brings contemporary elegance to traditional crafts, bridging the old and new.

Operations

Rahul Sharma

Operations & Sustainability

Ensures fair trade practices and eco-friendly supply chain management.

Community

Ananya Patel

Community & Outreach

Works directly with artisan clusters to support education and healthcare.